The Top 3 Reasons Why Most Content Misses The Mark
The Top 3 Reasons Why Most Content Misses The Mark
If you think creating content for your business is a waste of time, take a look at these stats - as of November 2021:
7.5 million blog posts published
every day
60% of all internet users actively
read blogs
500 million users use the “stories”
feature daily.
Companies with an active blog get 97% more links to their websites than those without a blog.
Six in ten online adults have
Instagram accounts.
There are over 200 million business profiles using Instagram worldwide
in 2020
Now you know how important content is (or we hope you do!) let’s take a look at the 3 top reasons most content misses the mark (and what to do about it):
Your content is mismatched
and confusing
Do your customers recognize your content straight away or are they seeing different voices across your socials, blogs, newsletters? We feel more comfortable with brands who have a familiar and consistent message and tone, and we are more likely to trust (and buy) from you.
One of the best ways to make sure your content looks cohesive and sends a meaningful message to your audience is to plan out your content ahead of time. (We’ve got you covered with a free downloadable content calendar below).
Your content is mismatched
and confusing
Do your customers recognize your content straight away or are they seeing different voices across your socials, blogs, newsletters? We feel more comfortable with brands who have a familiar and consistent message and tone, and we are more likely to trust (and buy) from you.
One of the best ways to make sure your content looks cohesive and sends a meaningful message to your audience is to plan out your content ahead of time. (We’ve got you covered with a free downloadable content calendar below).
Your content is like a gift wrapping shop on Christmas Eve:
chaotic and unorganized
One of the major perks of having a content calendar is that if you keep up with it, you’ll be able to keep track of what you’ve posted already, what needs to be proofed or edited, and how each of your content pieces are performing. Goodbye chaos, hello smooth content creation.
Your content is like a gift wrapping shop on Christmas Eve:
chaotic and unorganized
One of the major perks of having a content calendar is that if you keep up with it, you’ll be able to keep track of what you’ve posted already, what needs to be proofed or edited, and how each of your content pieces are performing. Goodbye chaos, hello smooth content creation.
No clear point to your content
We want things fast and straight to the point these days. You’ve seen how many daily posts you’re competing with - how will yours stand out in getting your clients to do what you need them to (click, buy, download etc.)?
At She Reigns Creative, we help our clients to create content that is on point, targeted for their audience and has a clear call to action. And it all starts with a content plan.
No clear point to your content
We want things fast and straight to the point these days. You’ve seen how many daily posts you’re competing with - how will yours stand out in getting your clients to do what you need them to (click, buy, download etc.)?
At She Reigns Creative, we help our clients to create content that is on point, targeted for their audience and has a clear call to action. And it all starts with a content plan.
Grab your FREE content calendar here!
When you sign up for the free calendar, you’ll also receive a series of short (but jam packed) emails to accompany your free content calendar that will help you with:
- The pros and cons of content on autopilot (and how to find the perfect balance)
- How to craft the perfect blog post in 5 easy steps
- 3 common mistakes in content planning (and how to avoid them)
And if you know you need help planning and creating content for your business,
book a call with our team today!
Sources: Letter.ly, Wordstream.com